My Musings

beatbox
January 30, 2012
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Hot Wheels: A growing list of Melbourne Food Trucks

Melbourne is going through a bit of a love affair with dining al-van-o. Following an explosion in the concept that began making waves…

occupy_feature
November 15, 2011
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#occupycoles

Coles has placed itself in the middle of a social media shit-storm today following a pricing error which offered cases of popular…

tweepeats_feat
February 22, 2011
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Tweet Eats – Melbourne Foodie Social Media Success

Melbournian’s are particularly keen on a couple of thing; they love their coffee & food, but even more so, they…

secondtweet
February 14, 2011
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#nabfail – viral, done wrong

The NAB has had an interesting history with customer engagement across Social Media, but now have they gone one step to far?

sm_platform_feature_4
December 2, 2010
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Aussie Corporate Social Media – Old business; big opportunity

54% of Australian businesses are plan on opening up Social Media as a customer channel by 2011. So what does this mean for the ways we current service customers?

Is it just for Gen Y, or do older, more traditional organisations have an opportunity here? Or have they already missed the bus?

feature_smbanks
November 6, 2010
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Are Aussie Banks “Getting” social?

Australia’s bank oligopoly ensures that innovation need only move at a snail’s pace. But slow we’re starting to see the dinosaurs of the financial service world wake up to the reality that is Social Media. So are our banks truly starting to embrace this as a new channel?