My Musings

November 15, 2011


Coles has placed itself in the middle of a social media shit-storm today following a pricing error which offered cases of popular…

August 7, 2011

Facebook.. it’s not you. It’s me.

Dear Mark, It’s hard for me to write this letter but it’s something I need to do. I know that…

March 13, 2011

Five Preconceptions Prior to SXSW (and how they played out)

Every year, for ten days in March, Austin Tx is invaded by an eclectic bunch of geeks and musos. 2011 was my…

March 12, 2011

SXSW – Day 1: Lovepod & Liver Damage

Day one of the SXSW adventure. Learning how to make meetings better, living life in the closet, and thinking up the next big, location aware, gamified, mobile payment app!

February 22, 2011

Tweet Eats – Melbourne Foodie Social Media Success

Melbournian’s are particularly keen on a couple of thing; they love their coffee & food, but even more so, they…

January 12, 2011

When Foursquare gets scary

  Out of what-seems-like nowhere, location-aware social media tools with names like “Foursquare“, “Gowalla“, “Facebook Places“, and “I know what…

December 8, 2010

Is Facebook going to be your next bank?

Already close to surpassing Google in both volume of hits and time spent online, and holding arguably the best customer insights of any online provider, it’s safe to say social networking is not the be all and end of Facebook’s offering.

So is a banking licence in Facebooks future? What does this mean for current competitors in the industry?

December 2, 2010

Aussie Corporate Social Media – Old business; big opportunity

54% of Australian businesses are plan on opening up Social Media as a customer channel by 2011. So what does this mean for the ways we current service customers?

Is it just for Gen Y, or do older, more traditional organisations have an opportunity here? Or have they already missed the bus?

November 19, 2010

Facebook messaging – Should Google be worried?

Mark Zuckerberg continues his push towards a single platform for all your social needs. But will Facebook Messaging be the death knell for email?

November 1, 2010

Free sh!t I have scored from Twitter

With big business flocking to Social Media as the ideal way to reach mass audiences, canny Tweeps have many opportunities to reach out to these generous online benefactors to gain limitless free crap. So how do you get your slice? Read on…

October 21, 2010

How I learnt to stop worrying and love enterprise microblogging

Communication is changing. Email’s days are numbers. Does Yammer represent the answer to a siloed organisaions engagement pain? Or is it just another productivity sapping Facebook?

October 6, 2010

Social Media Club Melbourne – October 2010

Telstra and Sensis are excellent examples of old world organisations being pulled kicking and screaming into the new age, both now exploring the peril and opportunities of engaging with your customers in the social space.