My Musings

sxs2
March 12, 2011
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SXSW – Day 1: Lovepod & Liver Damage

Day one of the SXSW adventure. Learning how to make meetings better, living life in the closet, and thinking up the next big, location aware, gamified, mobile payment app!

bankofmelbourne
March 10, 2011
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Bank of Melbourne – *Is* better banking closer?

(Re)Starting life as a fresh, unencumbered-by-legacy brand provides Bank of Melbourne the opportunity to attempt some cool – and hopefully radical – approaches to the traditional way of doing things.

sxsw_bank
March 1, 2011
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SXSW Day 2 – Banks: Innovate or Die (or just shout at your audience)

The Banks: Innovate or Die panel discussed whether the major players in the banking space had become to big to do anything cool or innovative for their customers, and what new banking startups were doing to disrupt the incumbents and deliver the next wave of financial products and services.

tweepeats_feat
February 22, 2011
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Tweet Eats – Melbourne Foodie Social Media Success

Melbournian’s are particularly keen on a couple of thing; they love their coffee & food, but even more so, they…

secondtweet
February 14, 2011
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#nabfail – viral, done wrong

The NAB has had an interesting history with customer engagement across Social Media, but now have they gone one step to far?

financialplanning
February 8, 2011
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The changing face of financial planning

It used to be a pretty good racket. You’d hold a corporate super book for a couple of big organisations,…

margin-call-poster1
January 31, 2011
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Margin Call

Booking a Victorian ski trip over the wettest weekend during the season, investing in JB Hi-Fi three months out from…

myki_fail
January 22, 2011
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..and you think myki is messed up now!

myki (pronounced /ˈmaɪ.kiː/ ‘My-key’) is the contactless ticketing system being intoduced across Victorian public transport. Thus far, it’s also considered to be a fairly colossal f*ck…

location_aware_feature
January 12, 2011
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When Foursquare gets scary

  Out of what-seems-like nowhere, location-aware social media tools with names like “Foursquare“, “Gowalla“, “Facebook Places“, and “I know what…

bogans-packshot1
January 6, 2011
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Longstraws 2010 in review

The stats helper monkeys at WordPress.com mulled over how Longstraws did in 2010, and provided a high level summary of my overall blog health.

bluechip20_feature
January 3, 2011
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Product Testing Westpac’s Bluechip 20

General Advice Warning: The information contained on this web site is general in nature and does not take into account…

izakaya_den
December 22, 2010
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Oh God, not another Melbourne foodie’s “top” list of 2010

Fear not, Longstraws isn’t turning into a food blog; I just need to think about some slightly lighter content for this weeks post.

bank_exit_feature-copy
December 13, 2010
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Banking reforms and the fifth pillar – what it really means?

Following tireless lobbying by the Australian people (via the news.com.au reader comments section), the government has finally acted on the unscrupulous fat cats in bank land, with Wayne Swan yesterday announcing sweeping, industry transforming reforms aimed at increasing bank competition and establishing a “fifth pillar” of financial service.

Oh wait. No he didn’t.

facebook_bank_feature
December 8, 2010
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Is Facebook going to be your next bank?

Already close to surpassing Google in both volume of hits and time spent online, and holding arguably the best customer insights of any online provider, it’s safe to say social networking is not the be all and end of Facebook’s offering.

So is a banking licence in Facebooks future? What does this mean for current competitors in the industry?

sm_platform_feature_4
December 2, 2010
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Aussie Corporate Social Media – Old business; big opportunity

54% of Australian businesses are plan on opening up Social Media as a customer channel by 2011. So what does this mean for the ways we current service customers?

Is it just for Gen Y, or do older, more traditional organisations have an opportunity here? Or have they already missed the bus?