The single most overheard phrase at SXSW? “I’m an interaction designer from New York”. Pretty impressive, considering the User Experience field of work didn’t really existing – at least in its current form – until a couple of years ago.
As a result, South-by is a bit of a mecca for UX designers, and provides an amazing opportunity to listen to a few of the best in the game discuss what is happening in the industry and what you can do to improve the work you are delivering.
Good UX design should be so simple. Plan > grab user input > wireframe >prototype > fail > refine > re-test > iterate, >release. The problem for most organisations in implementing this is they fail before even hitting step 1. For most development shops, committing to a user experience strategy, and empowering it to sits alongside (and with equal importance) to the corporate vision, business strategy, and various mission statements and project management methodologies is still a bridge way to far.
Robert Hoekman is in the business of changing this. As an experience professional he works with large organisations to deeply embed UX in the corporate DNA. Though this, he helps to change the design mentality to reach a place where all decisions become defined by a UX vision.
So how do you move your UX strategy from building experience by default to experience by design? @rhjr offers his 5 steps to bulletproofing your UX Strategy:
This is where to start when considering improvement to your existing products.
Is should be pretty simple, but Hoekman states that for the hundreds of organisations he has consulted with, barely a handful had made it to this stage. Whether you call it a missions statement, Customer Experience vision, or an Experience Promise®, it’s all the same concept works towards one a common goal – providing your developers and designers a higher purpose
To help in defining this vision for you organisation, Hoekman shared his Experience Vision template with the audience. Download the template at rhjr.net/s/onesheet.
Step 3) Plan
If you don’t build things yourself, work closely with the people who do.
Metrics can tell you the basis of what you need to know about the user experience
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