The A-Z of SXSW 2012 (a beginners guide)

So you’re considering attending SXSW. Awesome. I had my first experience of this melting pot of cutting edge start-ups, countless bands, good ol’ fashioned Texas BBQ and handguns earlier in the year and I can’t wait to get back for another go. Time to drop any preconceptions, decide on your badge, bock some flights, and prepare yourself for a huge couple of days. So what do you need to know to get the most out of your experience? Here are a... Read More

SXSW – Day 3: Bulletproofing your UX Strategy

5 Steps to Bulletproof User Experience Strategy from Robert Hoekman, Jr The single most overheard phrase at SXSW? “I’m an interaction designer from New York”. Pretty impressive, considering the User Experience field of work didn’t really existing – at least in its current form – until a couple of years ago.   As a result, South-by is a bit of a mecca for UX designers, and provides an amazing opportunity... Read More

Five Preconceptions Prior to SXSW (and how they played out)

Every year, for ten days in March, Austin Tx is invaded by an eclectic bunch of geeks and musos. 2011 was my turn to nerd it up and rock it out, and despite much Googling prior to hopping on the plane from Melbourne to Austin-Bergstrom, nothing really prepared me for how I was going to spend my next week and a bit. Before arriving I wrote a couple of preconceptions about how I thought my SXSW experience may play out. Now, back in Melbourne for... Read More

SXSW – Day 1: Lovepod & Liver Damage

What’s up Austin? Flew in from NY last night and checked into our SXSW digs: the Lovepod. Our amazing SXSW organizer @laurenbugeja, through the magic of Craigslist has sorted us an incredible privately listed apartment less than 20 minutes walk from downtown.  Originally we had booked a hotel outside of downtown but Lauren (being a bit of a SXSW veteran) strongly recommended we stay closer to the convention centre.  Now we’re here I can totally... Read More

SXSW Day 2 – Banks: Innovate or Die (or just shout at your audience)

My Poor Head It’s now day 5 of SXSW interactive, and as much as I had hoped to report back on a daily basis, the constraints of epically good tech sessions, combined with what appears to be limitless free booze has provided somewhat of a stumbling block to my mission. I’ve been taking some notes from a few of the sessions so I’ll try to dump those here to give you a feel for what’s been going on. Banks: Innovate of Die –... Read More

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Long Straws is the personal blog of Stephen Colman.

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