The A-Z of SXSW 2012 (a beginners guide)

So you’re considering attending SXSW. Awesome. I had my first experience of this melting pot of cutting edge start-ups, countless bands, good ol’ fashioned Texas BBQ and handguns earlier in the year and I can’t wait to get back for another go. Time to drop any preconceptions, decide on your badge, bock some flights, and prepare yourself for a huge couple of days. So what do you need to know to get the most out of your experience? Here are a... Read More

AMPlify: Sidestep and Twist – Why innovation fails

Why are Amex and Visa popular when Diners Club was first to market with the credit card? How did Apple manage to corner an overwhelming share of the portable mp3-player business when the RIO, Nomad, and IXI came first? And whatever happened to Excite anyway? James Gardner (General Manager at Spigit and a thought leader on innovation) believes he knows the answer. He suggests businesses that focus primarily on breakthrough discoveries feeding new... Read More

SXSW Day 2 – Banks: Innovate or Die (or just shout at your audience)

My Poor Head It’s now day 5 of SXSW interactive, and as much as I had hoped to report back on a daily basis, the constraints of epically good tech sessions, combined with what appears to be limitless free booze has provided somewhat of a stumbling block to my mission. I’ve been taking some notes from a few of the sessions so I’ll try to dump those here to give you a feel for what’s been going on. Banks: Innovate of Die –... Read More

Is Facebook going to be your next bank?

As Facebook continues its roll towards 1 billion served, attentions are focused on its next move. Already close to surpassing Google in both volume of hits and time spent online, and holding arguably the best customer insights of any online provider, it’s safe to say social networking is not the be all and end all of Facebook’s offerings. So what do you do when you’ve got the world’s biggest, most interconnected platform? You start making... Read More

Aussie Corporate Social Media – Old business; big opportunity

A couple of days back a colleague mentioned that our organisation was considering what internal and external opportunity might existing in regards to Social Media. This is coming from an organisation who let HR shut down Yammer, so it’s fair to say we’re a pretty old-world operation here. But it got me thinking, how can traditional business get itself started in the social space, and what are the opportunities and risks they will... Read More

Facebook messaging – Should Google be worried?

For the past couple of week the blogosphere has been buzzing with rumors of a Gmail slaying challenger from Mark Zuckerberg and kids at Facebook. It’s interesting how insular the rumor group-think  has become when an product like this is about to be released. Despite the numerous iPhone’s, Google Wave’s, and Palm Pre’s released in recent time, the internet still seems to think about innovation in terms of incremental improvement;... Read More

Are Aussie Banks “Getting” social?

Where we at? Up until recently most Australian banks have appeared purposefully unaware of the impact Social Media was creating as a customer service channel. Australia’s bank oligopoly ensures that innovation need only move at a snail’s pace, and disruptive change allowed to be monitored, understood, and then acted on in due course. In comparasion, organisations in other industries have needed to be considerably more agile if they hoped to... Read More

#ie9launch Party / Review

Microsoft were showing off their new web browsing baby last night, and through the joys of Twitter I managed to score an invite to the Melbourne launch party. The event, paid for by Microsoft and hosted by tech blogger Delicate Genius aimed at introducing the new functionality and benefits of the IE9, and providing some direct comparasion against the current browser innovation incumbents, Chrome and Safari. Despite its commanding lead in the browser... Read More

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Long Straws is the personal blog of Stephen Colman.

The views represented here are mine and should not be considered representative of my employers.

Any posts containing statements around the suitability of financial service products should be considered "general advice" which does not take into consideration your financial background or circumstances. Please contact a licenced financial planner should you require advice in this regard.