The A-Z of SXSW 2012 (a beginners guide)

So you’re considering attending SXSW. Awesome. I had my first experience of this melting pot of cutting edge start-ups, countless bands, good ol’ fashioned Texas BBQ and handguns earlier in the year and I can’t wait to get back for another go. Time to drop any preconceptions, decide on your badge, bock some flights, and prepare yourself for a huge couple of days. So what do you need to know to get the most out of your experience? Here are a... Read More

Five Preconceptions Prior to SXSW (and how they played out)

Every year, for ten days in March, Austin Tx is invaded by an eclectic bunch of geeks and musos. 2011 was my turn to nerd it up and rock it out, and despite much Googling prior to hopping on the plane from Melbourne to Austin-Bergstrom, nothing really prepared me for how I was going to spend my next week and a bit. Before arriving I wrote a couple of preconceptions about how I thought my SXSW experience may play out. Now, back in Melbourne for... Read More